Christopher Howland is the director of purchasing, marketing and logistics of Auxiliary Enterprises at UMass Amherst. Christopher began his career at the University of Massachusetts during his senior year working in the Purchasing department as a staff assistant. He was able to work his way up to Director of Purchasing and now oversees the procurement operation for all of Auxiliary Enterprises and its yearly budget of over 33 million dollars. Throughout his tenure at the University, Christopher has developed a strong rapport with local farmers and suppliers continuing the department’s strong tradition of local sourcing and outreach. In addition, he manages all marketing initiatives for Auxiliary Enterprises and its associated brands including its strongest and most influential brand, UMass Dining. Great story telling is one of the most critical elements to any marketing department’s success and at UMass this is no different. Together with his creative team, Christopher focuses on the successes within Auxiliary Enterprises to focus further attention on the great things that are happening at the University. Through compelling storytelling and a great customer experience, UMass Dining has grown to become one of the most recognized and admired College and University Dining Programs in America. Christopher is an alumnus of the University of Massachusetts twice over with a Bachelor of Science in Animal Science (2003) and a Master of Business Administration (2008)