By Nessa Richman, Research & Evaluation Director

Posted January 22, 2016

Opportunities

Announcing the 2016 FINE Producer Survey!

Survey of New England Producers Aims to Understand the Challenges & Opportunities Presented to Farmers by the Farm to Institution Market 

Exciting news! As part of FINE's New England Farm to Institution Metrics Project, we are starting off 2016 by conducting original research about the regional farm to institution market! We would like to ask for your help in getting producers to fill out our survey. Are you a farmer yourself? We'd love for you to complete the survey. Do you know a farmer or two? Tell them about this survey! We want all producers to fill it out, even if they don't currently sell to institutions.

Results from this survey will help us better understand the challenges and opportunities presented by the farm to institution market – we will know more about how and when institutional markets are valuable for farm businesses and what challenges and opportunities agricultural producers are likely to face in expanding or entering it. State agencies, farm associations, farmers, and nonprofit organizations will all have access to research findings to use for business and strategic planning.

We know farmers' time is valuable. As an incentive to participate, FINE is giving away five $100 Visa gift cards. Farmers just have to provide their contact information at the end of the survey to have a chance to win.

The survey should take 5 to 20 minutes to complete, depending on whether the producer filling it out sells to any institutions (and other factors). You can access it here: www.surveymonkey.com/r/FINEProducerSurvey

TAKE THE SURVEY

Please note that all responses will be kept confidential. Information will be published in summary format only and will not be traceable to any individual farm. 

Thank you in advance for your assistance with this survey! If you have any questions, please contact Nessa Richman at [email protected].


OUTREACH

We'd love to have your help getting the word out to farmers about this survey! Our goal is to collect responses from at least 50 producers in each of the six New England states, for a total of 300 responses. Will you help us get there?

#1: Here's a letter you can send to farmers you know:

Dear New England Agricultural Producer,

We are working with Farm to Institution New England (FINE) to conduct research about the regional farm to institution market. The farm to institution market includes public and private schools, colleges and universities, hospitals, and other institutions.

We are interested in your unique perspective on marketing and selling to institutions – please take time to fill out this survey even if you do not currently sell to institutions.

Results from this survey will help us better understand the challenges and opportunities presented by the farm to institution market – we will know more about how and when institutional markets are valuable for your farm business and what challenges and opportunities you are likely to face in expanding or entering it. State agencies, farm associations, farmers, and nonprofit organizations will all have access to research findings to use for their business and strategic planning.

We really want to hear from you, and we know your time is valuable. As an incentive to participate FINE is giving away five $100 gift cards. Just provide your contact information at the end of the survey to have a chance to win.

The survey should take 5 to 20 minutes to complete, depending on whether you sell to any institutions and other factors. You can access it here: https://www.surveymonkey.com/r/FINEProducerSurvey

All responses will be kept confidential. Information will be published in summary format only and will not be traceable to any individual farm. To learn more about FINE, visit www.farmtoinstitution.org or contact Nessa Richman at [email protected].

Thank you in advance for your time!

Sincerely,

YOUR NAME HERE

#2: Short Description (for a quick email or newsletter)

Farm to Institution New England is conducting a producer survey! Our goal is to learn more about how and when the institutional market is valuable for farm businesses and clarify the challenges and opportunities agricultural producers are likely to face in expanding or entering this market. We need your help getting 300 producers to fill out our survey -- at least 50 from each of the six states in New England. All producers are invited to respond, even if they don't currently sell to institutions. Are you a farmer yourself? Take the survey for a chance to win one of five $100 Visa gift cards. Do you know a farmer or two? Tell them about this survey! http://bit.ly/1QY1iZE